Posted by David Oates 4 months, 2 weeks ago

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Did you know there is a professional ultimate frisbee team in San Diego? Neither did I.

Then this happened.

I’m sorry, what?

I’m not advocating that you go out of your way to purposely offend a portion or all of your audience. But if a controversy comes about, sometimes the unintended consequence can be in your favor.

In this case, the San Diego Growlers may have caught a break. This story got picked up by practically every local news organization and rapidly made its way across the blogosphere. The halftime show didn't include women who were dancers at local gentlemen's clubs, but instead athletes who train 3-4 times per week and compete nationally. The issue was that fact that pole dancing as a workout modality is still niche -- and somewhat contentious -- given the origin of such activities.

But tell me the last time this fledgling team got any free publicity in the mainstream media. I did a Google search and came up with just one.

I’m not one to say any press is good press, but in this case, a little bit of controversy can be of great value in building brand awareness. I didn’t know who the San Diego Growlers were before, but I do now.

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