By admin on November 15, 2009
This article is well worth the read, particularly as it mentions how PR Agencies must look beyond traditional media relations and more toward engagement models. While I don’t agree that the tactic of reaching out to newspapers, magazines and television stations is at all dead (even though giving them press releases is), this article clearly and accurately discusses how a…
Posted in General, Marketing Professionals, Pay-on-Performance | Tagged AdAge, conversations, direct, engagement, facilitate, media, PR, Professionals, relations
By admin on March 11, 2009
Check out this great hit we got for San Diego News Network in AdAge. It’s the first of what we expect to be many discussing their leadership role in the evolution of local news coverage. Enjoy! AdAge Journalism Goes Local With Wave of Start-ups One start-up thinking bigger is San Diego News Network, populated with former Union-Tribune journalists and backed…
Posted in General, New Clients | Tagged AdAge, SDNN