I….LOVE…THIS!!! The revenue model discussed is EXACTLY what we’ve been promoting. We need to see more agencies adopt this. Because when they do, the good firms will shine through and the ones that have been all talk and no action will go away quickly. Happy reading! Pay-for-Performance Starts to Gain Steam Sophisticated Measurement Tools Help Model Become Reality at Media…
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By Alyson Rybar I recently read PR versus Advertising and while I expected it to be a post explaining the key differences between the two, Paul Stallard did a great job showing the value that PR can bring clients opposed to advertising. He brought up a valid point that rarely anyone reads the adverts in a magazine; everyone goes straight…
A good article with some good insight, but I’m concerned that the overall debate misses the point. New technologies will come and go, being replaced by more innovative and relevant ways for organizations to communicate with specific audiences. For advertising and PR firms to remain effective and show their value, they should adopt performance-based strategies. For it’s not just the…