By admin on December 31, 2012
I mean this strongly – 2013 will be a great year! Now I know that many folks say that about every year, but this one I’m most certain. Here are some reasons why: Companies are growing again. Spending is up, jobs are coming back and organizations are looking to take the brakes off of their marketing plans. Since last…
Posted in General, Marketing Professionals | Tagged 2013, agencies, companies, growth, Marketing, Performance, PR
By admin on February 7, 2012
I….LOVE…THIS!!! The revenue model discussed is EXACTLY what we’ve been promoting. We need to see more agencies adopt this. Because when they do, the good firms will shine through and the ones that have been all talk and no action will go away quickly. Happy reading! Pay-for-Performance Starts to Gain Steam Sophisticated Measurement Tools Help Model Become Reality at Media…
Posted in General, Marketing Professionals | Tagged AdAge, advertising, agencies, Pay, Performance
By admin on October 16, 2011
Baseball has always been my first love. It’s a sport that brings back terrific memories of my childhood while giving me a much sought-after respite from my current daily activities. So it’s no secret that I always enjoy the World Series. I’m even more excited about this year’s Fall Classic because of what the game is teaching me about business…
Posted in General, Marketing Professionals | Tagged agencies, Baseball, employees, Marketing, mentors, training
By admin on October 28, 2010
If imitation is the sincerest form of flattery, than we LOVE seeing other performance-based PR firms coming on line. In addition to our good friends PayPerClip and INK Inc PR, we welcome Richter10.2 Media Group! Get ready for a wild ride, all! We’re going to change the industry and make it a horse race whereby the PR firms that are…
Posted in General, Pay-on-Performance | Tagged agencies, Communications, inc, ink, Pay-for-Performance, Pay-on-Performance, PayPerClip, PR, public, Stalwart
By admin on October 17, 2010
I came across a great article by Cece Salomon-Lee Would you trust a PR firm without social media presence with your s… and if I put myself in the shoes of a customer, the answer would be a big, fat NO. How can an agency take on the task of handling and monitoring a Facebook and Twitter account for a…
Posted in General, Marketing Professionals | Tagged agencies, PR, Rybar, Social Media
By admin on May 27, 2010
Check it out! Memo — and a Challenge — to PR Folks: Stop Running Away From Pay-on-Performance By David Oates, President, Stalwart Communications, Inc. It’s been just about three and a half years since I launched Stalwart Communications. I naturally expected that other PR firms would take exception to our Pay-on-Performance model at the outset. I must admit, however, that…
Posted in General, Marketing Professionals, Pay-on-Performance | Tagged agencies, Bulldog Reporter, firms, Pay-for-Performance, Pay-on-, Pay-on-Performance, PR
By admin on October 23, 2009
I wholeheartedly agree with this article that agencies are in more trouble making their clients happy than ever before. I also believe that the piece touches one some of the key points, but not for the right reasons. It’s not so much that companies are trying to figure out which firms have the right resources for them, but rather, which…
Posted in General, Marketing Professionals, Pay-on-Performance | Tagged agencies, BtoB, Clients, Magazine, Performance, Relationships, Retainers
By admin on January 31, 2009
Many retainer-based PR firms today tell you the value of a well-placed article in a key publication is worth three times the rate charged to place a similarly-sized ad. Even if that’s true (and I’ve yet to find an objective reference to back that up), I don’t think that’s good enough. While I agree agencies like mine that operate on…
Posted in General, Marketing Professionals, Pay-on-Performance | Tagged agencies, Measuring, Pay-on-Performance, PR