By admin on October 14, 2010
This is a VERY targeted placement, and one that should bode well for this valued client of ours. Happy Reading! Break the “Feast or Famine” Cycle — How You Can Set Up an Effective Marketing Strategy Using Contacts You Already Have By Lars Helgeson, Founder, GreenRope Most practitioners and small agencies suffer from the all-too-common “feast or famine” revenue cycle…
Posted in General, New Clients | Tagged Bulldog Reporter, GreenRope, Lars Helgeson, Marketing
By admin on May 27, 2010
Check it out! Memo — and a Challenge — to PR Folks: Stop Running Away From Pay-on-Performance By David Oates, President, Stalwart Communications, Inc. It’s been just about three and a half years since I launched Stalwart Communications. I naturally expected that other PR firms would take exception to our Pay-on-Performance model at the outset. I must admit, however, that…
Posted in General, Marketing Professionals, Pay-on-Performance | Tagged agencies, Bulldog Reporter, firms, Pay-for-Performance, Pay-on-, Pay-on-Performance, PR
By admin on May 26, 2009
Thanks to content editor Brian Pittman for putting this article prominently for most of last week’s editions of Bulldog Reporter’s Daily Dog. No Economic Quick Fix: Don’t Go Performance-Based PR for Wrong Reasons By David B. Oates, APR, President, Stalwart Communications I was pleased in seeing a recent Wall Street Journal article on how marketing agencies appear to be adopting…
Posted in General, Pay-on-Performance | Tagged article, Bulldog Reporter, Pay-on-Performance