By admin on October 23, 2009
I wholeheartedly agree with this article that agencies are in more trouble making their clients happy than ever before. I also believe that the piece touches one some of the key points, but not for the right reasons. It’s not so much that companies are trying to figure out which firms have the right resources for them, but rather, which…
Posted in General, Marketing Professionals, Pay-on-Performance | Tagged agencies, BtoB, Clients, Magazine, Performance, Relationships, Retainers
By admin on March 27, 2009
We love it when we can position our clients as expert sources. Check out this one featuring Executive Producer Brent Altomare from Groovy Like A Movie in Back Stage West Magazine: Closer to Finest: Actors come for the work, stay for the work, in San Diego “I wanted to really showcase the fact there is some incredible talent in San…
Posted in General, New Clients | Tagged Back Stage, Brent Altomare, Clients, Groovy