By admin on August 1, 2010
By Elizabeth Ireland We recently went to a Q&A session with Jeff Light, the Union-Tribune’s new vice president and editor. The session was strictly for PR professionals sponsored by the San Diego chapter of PRSA. Light told us the content strategy for the paper is to follow a map of interest in the community and put expert voices on each…
Posted in General, Marketing Professionals | Tagged Elizabeth Ireland, Jeff Light, PRSA, San Diego, San Diego Union-Tribune
By admin on July 6, 2010
A Fourth of July Brand identity case study Image: The American flag is one of my all-time favorite symbols that functions much like a corporate logo or name. When we look at it, we do not simply see stars and stripes, but we feel all the things associated with our country. Results: Millions are compelled to hang the flag in…
Posted in General, Marketing Professionals | Tagged America, Elizabeth Ireland, July 4th, United States
By admin on May 14, 2010
Congrats to Elizabeth Ireland for securing this great hit for Bucks4Books (affiliated with our client ValoreBooks) earlier this week! WIVB (CBS, Buffalo) Three friends solve Bucks4Books contest Imagine if you had to find a tiny poker chip hidden somewhere in Buffalo. The Bucks4Books store at Elmwood and Amherst recently sponsored the “Gain and Give” challenge. By day 12, three friends…
Posted in General, New Clients | Tagged Bucks4Books, Buffalo, CBS, Elizabeth Ireland, ValoreBoosk, WIVB
By admin on April 19, 2010
By Elizabeth Ireland It was the meeting of two Bobs today as NBC 7/39′s “Consumer Bob” walked into some Bob Marley playing at client Cali Bamboo’s zen-like facility. Bob Hansen interviewed Cali Bamboo’s CEO Jeff Goldberg and Erik Freitag, a business development specialist. They discussed the many faces of bamboo and how you can reap its eco-friendly benefits just about…
Posted in General, New Clients | Tagged Cali Bamboo, dogs, Elizabeth Ireland, KNSD, NBC, San Diego