Stalwart Communications Blog » Experts

Stalwart Communications Blog » Experts http://stalwartcom.com/blog Pay on Performance Marketing & PR Agency Sun, 20 May 2012 21:07:41 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Red Door Denver seen as experts in field http://stalwartcom.com/blog/2010/03/red-door-denver-seen-as-experts-in-field/ http://stalwartcom.com/blog/2010/03/red-door-denver-seen-as-experts-in-field/#comments Mon, 29 Mar 2010 00:23:11 +0000 admin http://stalwartcom.com/blog/?p=724 DSC_0151rs

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This is a great write up from one of the reporters we secured to come out to Red Door's recent speaker series at their Denver office. Happy Reading! Denver marketing pros talk content strategy By Betsey Chase Red Door Interactive’s Denver office hosted the second event in their speaker series titled “Content Marketing Made Simple” yesterday at Fuel Cafe. Tasty treats weren’t the only reason to attend - the panel included four top-notch Denver marketing professionals: Ken Barber – Interactive Marketing columnist, Denver Business Journal Toby Hedges – Associate Brand Manager, WhiteWave Foods John Dockstader – Catalog Manager, Vitamin Cottage Sandra Ahn – Data Insights and Strategy Supervisor, Red Door Interactive Content strategy has long been a practice used in web design and usability testing, but the idea of using it as a marketing channel is still emerging. The panel tackled the key issues and challenges related to leveraging content. Read the rest of the article here.]]> http://stalwartcom.com/blog/2010/03/red-door-denver-seen-as-experts-in-field/feed/ 0 Stalwart Communications’ clients expert bloggers on FastCompany.com http://stalwartcom.com/blog/2009/12/stalwart-communications-clients-expert-bloggers-on-fastcompany-com/ http://stalwartcom.com/blog/2009/12/stalwart-communications-clients-expert-bloggers-on-fastcompany-com/#comments Wed, 02 Dec 2009 06:48:48 +0000 admin http://stalwartcom.com/blog/?p=508 clients. Check out the recent postings by Red Door Interactive's Reid Carr and TV Ears' George Dennis:

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Taking a Back Seat is No Option: Planning for 2010

BY FC Expert Blogger Reid Carr Sun Nov 29, 2009 at 7:57 PM

This blog is written by a member of our expert blogging community and expresses that expert's views alone.

Like it or not, it’s past time for all of us in Corporate America to move forward and map out a game plan for 2010. I suspect that this will be a welcome, albeit difficult, task for many, given the economic challenges that occurred over the last 12 months. However, there are still some companies out there that believe the state of the economy will determine their success, and while that premise might hold true in certain circumstances, organizations will have a greater chance of failing when they do not prepare for what lies ahead.

The importance of customer reviews

BY FC Expert Blogger George Dennis Sun Nov 29, 2009 at 8:09 PM

This blog is written by a member of our expert blogging community and expresses that expert's views alone.

I know a handful of companies that request feedback from customers only to do nothing with the data. At my company, TV Ears, I’ve found that such input is one of the most important elements on which to focus my attention. After all, you want to know what’s working and what isn’t, right? Successful companies capitalize on customer reviews as a way to determine what they are doing well and more importantly, what areas need improvement.]]> http://stalwartcom.com/blog/2009/12/stalwart-communications-clients-expert-bloggers-on-fastcompany-com/feed/ 0 Alyson Rybar – “Highlighting your experts on a different runway” on PR Couture http://stalwartcom.com/blog Pay on Performance Marketing & PR Agency Sun, 20 May 2012 21:07:41 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Stalwart Communications Blog » Experts http://stalwartcom.com/blog Pay on Performance Marketing & PR Agency Sun, 20 May 2012 21:07:41 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Red Door Denver seen as experts in field http://stalwartcom.com/blog/2010/03/red-door-denver-seen-as-experts-in-field/ http://stalwartcom.com/blog/2010/03/red-door-denver-seen-as-experts-in-field/#comments Mon, 29 Mar 2010 00:23:11 +0000 admin http://stalwartcom.com/blog/?p=724 DSC_0151rs

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This is a great write up from one of the reporters we secured to come out to Red Door's recent speaker series at their Denver office. Happy Reading! Denver marketing pros talk content strategy By Betsey Chase Red Door Interactive’s Denver office hosted the second event in their speaker series titled “Content Marketing Made Simple” yesterday at Fuel Cafe. Tasty treats weren’t the only reason to attend - the panel included four top-notch Denver marketing professionals: Ken Barber – Interactive Marketing columnist, Denver Business Journal Toby Hedges – Associate Brand Manager, WhiteWave Foods John Dockstader – Catalog Manager, Vitamin Cottage Sandra Ahn – Data Insights and Strategy Supervisor, Red Door Interactive Content strategy has long been a practice used in web design and usability testing, but the idea of using it as a marketing channel is still emerging. The panel tackled the key issues and challenges related to leveraging content. Read the rest of the article here.]]> http://stalwartcom.com/blog/2010/03/red-door-denver-seen-as-experts-in-field/feed/ 0 Stalwart Communications’ clients expert bloggers on FastCompany.com http://stalwartcom.com/blog/2009/12/stalwart-communications-clients-expert-bloggers-on-fastcompany-com/ http://stalwartcom.com/blog/2009/12/stalwart-communications-clients-expert-bloggers-on-fastcompany-com/#comments Wed, 02 Dec 2009 06:48:48 +0000 admin http://stalwartcom.com/blog/?p=508 clients. Check out the recent postings by Red Door Interactive's Reid Carr and TV Ears' George Dennis:

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Taking a Back Seat is No Option: Planning for 2010

BY FC Expert Blogger Reid Carr Sun Nov 29, 2009 at 7:57 PM

This blog is written by a member of our expert blogging community and expresses that expert's views alone.

Like it or not, it’s past time for all of us in Corporate America to move forward and map out a game plan for 2010. I suspect that this will be a welcome, albeit difficult, task for many, given the economic challenges that occurred over the last 12 months. However, there are still some companies out there that believe the state of the economy will determine their success, and while that premise might hold true in certain circumstances, organizations will have a greater chance of failing when they do not prepare for what lies ahead.

The importance of customer reviews

BY FC Expert Blogger George Dennis Sun Nov 29, 2009 at 8:09 PM

This blog is written by a member of our expert blogging community and expresses that expert's views alone.

I know a handful of companies that request feedback from customers only to do nothing with the data. At my company, TV Ears, I’ve found that such input is one of the most important elements on which to focus my attention. After all, you want to know what’s working and what isn’t, right? Successful companies capitalize on customer reviews as a way to determine what they are doing well and more importantly, what areas need improvement.]]> http://stalwartcom.com/blog/2009/12/stalwart-communications-clients-expert-bloggers-on-fastcompany-com/feed/ 0 Alyson Rybar – “Highlighting your experts on a different runway” on PR Couture http://stalwartcom.com/blog/2010/03/red-door-denver-seen-as-experts-in-field/ http://stalwartcom.com/blog/2010/03/red-door-denver-seen-as-experts-in-field/#comments Mon, 29 Mar 2010 00:23:11 +0000 admin http://stalwartcom.com/blog/?p=724 DSC_0151rs

DSC_0151rs

This is a great write up from one of the reporters we secured to come out to Red Door's recent speaker series at their Denver office. Happy Reading! Denver marketing pros talk content strategy By Betsey Chase Red Door Interactive’s Denver office hosted the second event in their speaker series titled “Content Marketing Made Simple” yesterday at Fuel Cafe. Tasty treats weren’t the only reason to attend - the panel included four top-notch Denver marketing professionals: Ken Barber – Interactive Marketing columnist, Denver Business Journal Toby Hedges – Associate Brand Manager, WhiteWave Foods John Dockstader – Catalog Manager, Vitamin Cottage Sandra Ahn – Data Insights and Strategy Supervisor, Red Door Interactive Content strategy has long been a practice used in web design and usability testing, but the idea of using it as a marketing channel is still emerging. The panel tackled the key issues and challenges related to leveraging content. Read the rest of the article here.]]> http://stalwartcom.com/blog/2010/03/red-door-denver-seen-as-experts-in-field/feed/ 0 Stalwart Communications Blog » Experts http://stalwartcom.com/blog Pay on Performance Marketing & PR Agency Sun, 20 May 2012 21:07:41 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Red Door Denver seen as experts in field http://stalwartcom.com/blog/2010/03/red-door-denver-seen-as-experts-in-field/ http://stalwartcom.com/blog/2010/03/red-door-denver-seen-as-experts-in-field/#comments Mon, 29 Mar 2010 00:23:11 +0000 admin http://stalwartcom.com/blog/?p=724 DSC_0151rs

DSC_0151rs

This is a great write up from one of the reporters we secured to come out to Red Door's recent speaker series at their Denver office. Happy Reading! Denver marketing pros talk content strategy By Betsey Chase Red Door Interactive’s Denver office hosted the second event in their speaker series titled “Content Marketing Made Simple” yesterday at Fuel Cafe. Tasty treats weren’t the only reason to attend - the panel included four top-notch Denver marketing professionals: Ken Barber – Interactive Marketing columnist, Denver Business Journal Toby Hedges – Associate Brand Manager, WhiteWave Foods John Dockstader – Catalog Manager, Vitamin Cottage Sandra Ahn – Data Insights and Strategy Supervisor, Red Door Interactive Content strategy has long been a practice used in web design and usability testing, but the idea of using it as a marketing channel is still emerging. The panel tackled the key issues and challenges related to leveraging content. Read the rest of the article here.]]> http://stalwartcom.com/blog/2010/03/red-door-denver-seen-as-experts-in-field/feed/ 0 Stalwart Communications’ clients expert bloggers on FastCompany.com http://stalwartcom.com/blog/2009/12/stalwart-communications-clients-expert-bloggers-on-fastcompany-com/ http://stalwartcom.com/blog/2009/12/stalwart-communications-clients-expert-bloggers-on-fastcompany-com/#comments Wed, 02 Dec 2009 06:48:48 +0000 admin http://stalwartcom.com/blog/?p=508 clients. Check out the recent postings by Red Door Interactive's Reid Carr and TV Ears' George Dennis:

fc_v1_logo2

Taking a Back Seat is No Option: Planning for 2010

BY FC Expert Blogger Reid Carr Sun Nov 29, 2009 at 7:57 PM

This blog is written by a member of our expert blogging community and expresses that expert's views alone.

Like it or not, it’s past time for all of us in Corporate America to move forward and map out a game plan for 2010. I suspect that this will be a welcome, albeit difficult, task for many, given the economic challenges that occurred over the last 12 months. However, there are still some companies out there that believe the state of the economy will determine their success, and while that premise might hold true in certain circumstances, organizations will have a greater chance of failing when they do not prepare for what lies ahead.

The importance of customer reviews

BY FC Expert Blogger George Dennis Sun Nov 29, 2009 at 8:09 PM

This blog is written by a member of our expert blogging community and expresses that expert's views alone.

I know a handful of companies that request feedback from customers only to do nothing with the data. At my company, TV Ears, I’ve found that such input is one of the most important elements on which to focus my attention. After all, you want to know what’s working and what isn’t, right? Successful companies capitalize on customer reviews as a way to determine what they are doing well and more importantly, what areas need improvement.]]> http://stalwartcom.com/blog/2009/12/stalwart-communications-clients-expert-bloggers-on-fastcompany-com/feed/ 0 Alyson Rybar – “Highlighting your experts on a different runway” on PR Couture http://stalwartcom.com/blog/2009/12/stalwart-communications-clients-expert-bloggers-on-fastcompany-com/ http://stalwartcom.com/blog/2009/12/stalwart-communications-clients-expert-bloggers-on-fastcompany-com/#comments Wed, 02 Dec 2009 06:48:48 +0000 admin http://stalwartcom.com/blog/?p=508 clients. Check out the recent postings by Red Door Interactive's Reid Carr and TV Ears' George Dennis:

fc_v1_logo2

Taking a Back Seat is No Option: Planning for 2010

BY FC Expert Blogger Reid Carr Sun Nov 29, 2009 at 7:57 PM

This blog is written by a member of our expert blogging community and expresses that expert's views alone.

Like it or not, it’s past time for all of us in Corporate America to move forward and map out a game plan for 2010. I suspect that this will be a welcome, albeit difficult, task for many, given the economic challenges that occurred over the last 12 months. However, there are still some companies out there that believe the state of the economy will determine their success, and while that premise might hold true in certain circumstances, organizations will have a greater chance of failing when they do not prepare for what lies ahead.

The importance of customer reviews

BY FC Expert Blogger George Dennis Sun Nov 29, 2009 at 8:09 PM

This blog is written by a member of our expert blogging community and expresses that expert's views alone.

I know a handful of companies that request feedback from customers only to do nothing with the data. At my company, TV Ears, I’ve found that such input is one of the most important elements on which to focus my attention. After all, you want to know what’s working and what isn’t, right? Successful companies capitalize on customer reviews as a way to determine what they are doing well and more importantly, what areas need improvement.]]> http://stalwartcom.com/blog/2009/12/stalwart-communications-clients-expert-bloggers-on-fastcompany-com/feed/ 0 Stalwart Communications Blog » Experts http://stalwartcom.com/blog Pay on Performance Marketing & PR Agency Sun, 20 May 2012 21:07:41 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Red Door Denver seen as experts in field http://stalwartcom.com/blog/2010/03/red-door-denver-seen-as-experts-in-field/ http://stalwartcom.com/blog/2010/03/red-door-denver-seen-as-experts-in-field/#comments Mon, 29 Mar 2010 00:23:11 +0000 admin http://stalwartcom.com/blog/?p=724 DSC_0151rs

DSC_0151rs

This is a great write up from one of the reporters we secured to come out to Red Door's recent speaker series at their Denver office. Happy Reading! Denver marketing pros talk content strategy By Betsey Chase Red Door Interactive’s Denver office hosted the second event in their speaker series titled “Content Marketing Made Simple” yesterday at Fuel Cafe. Tasty treats weren’t the only reason to attend - the panel included four top-notch Denver marketing professionals: Ken Barber – Interactive Marketing columnist, Denver Business Journal Toby Hedges – Associate Brand Manager, WhiteWave Foods John Dockstader – Catalog Manager, Vitamin Cottage Sandra Ahn – Data Insights and Strategy Supervisor, Red Door Interactive Content strategy has long been a practice used in web design and usability testing, but the idea of using it as a marketing channel is still emerging. The panel tackled the key issues and challenges related to leveraging content. Read the rest of the article here.]]> http://stalwartcom.com/blog/2010/03/red-door-denver-seen-as-experts-in-field/feed/ 0 Stalwart Communications’ clients expert bloggers on FastCompany.com http://stalwartcom.com/blog/2009/12/stalwart-communications-clients-expert-bloggers-on-fastcompany-com/ http://stalwartcom.com/blog/2009/12/stalwart-communications-clients-expert-bloggers-on-fastcompany-com/#comments Wed, 02 Dec 2009 06:48:48 +0000 admin http://stalwartcom.com/blog/?p=508 clients. Check out the recent postings by Red Door Interactive's Reid Carr and TV Ears' George Dennis:

fc_v1_logo2

Taking a Back Seat is No Option: Planning for 2010

BY FC Expert Blogger Reid Carr Sun Nov 29, 2009 at 7:57 PM

This blog is written by a member of our expert blogging community and expresses that expert's views alone.

Like it or not, it’s past time for all of us in Corporate America to move forward and map out a game plan for 2010. I suspect that this will be a welcome, albeit difficult, task for many, given the economic challenges that occurred over the last 12 months. However, there are still some companies out there that believe the state of the economy will determine their success, and while that premise might hold true in certain circumstances, organizations will have a greater chance of failing when they do not prepare for what lies ahead.

The importance of customer reviews

BY FC Expert Blogger George Dennis Sun Nov 29, 2009 at 8:09 PM

This blog is written by a member of our expert blogging community and expresses that expert's views alone.

I know a handful of companies that request feedback from customers only to do nothing with the data. At my company, TV Ears, I’ve found that such input is one of the most important elements on which to focus my attention. After all, you want to know what’s working and what isn’t, right? Successful companies capitalize on customer reviews as a way to determine what they are doing well and more importantly, what areas need improvement.]]> http://stalwartcom.com/blog/2009/12/stalwart-communications-clients-expert-bloggers-on-fastcompany-com/feed/ 0 Alyson Rybar – “Highlighting your experts on a different runway” on PR Couture http://stalwartcom.com/blog/2009/10/alyson-rybar-highlighting-your-experts-on-a-different-runway-on-pr-couture/ http://stalwartcom.com/blog/2009/10/alyson-rybar-highlighting-your-experts-on-a-different-runway-on-pr-couture/#comments Mon, 26 Oct 2009 03:46:04 +0000 admin http://stalwartcom.com/blog/?p=447 colleague that was originally featured on PRCouture.com.

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Fashion PR: Highlight Your Experts on a Different Runway

by PR Couture | October 20, 2009 [The following is a guest post by Alyson Ryber. Alyson is the Program Manager at Stalwart Communications, a Pay-on-Performance PR and Marketing agency located in San Diego, Calif. The company works with a variety of organizations including defense, high-tech, consumer, professional services and government. She can be reached at alyson[at]stalwartcom.com or on Twitter @arybar] I’ve always been of the belief that spreading the wealth within a company is highly advantageous when it comes to media opportunities. The same holds true in the fashion industry. Designers have an assortment of experts under their belt and they can further their brand and reputation by featuring these assets at fashion-related conferences, seminars and classes. Associations, students and other industry professionals could benefit from the valuable experience these stylists possess, and there are a number of possible venues to consider which I will address. Showcasing your client’s creative team as industry experts further confirms that their brand encompasses the cream of the crop; and in addition to focusing your PR efforts on the designer’s clothes, aim to showcase the specialists behind the wardrobe. Regardless if your client is a small boutique or a renowned designer, there are sure to be folks at all levels that are qualified and knowledgeable on a variety of fashion issues. But before pitching your client’s team in this manner, be sure to carefully assess the communication skills of the person that you plan to put in the spotlight. How to identify expertise Everyone brings a little something different to the table and that makes the designer’s brand unique and special in their own way. Usually identifying a speaker is easy because they are typically individuals that are knowledgeable and excited when it comes to fashion and the brand they represent. However, some employees’ talents may be limited to strictly “behind-the-scenes” while others are meant to be displayed beyond the department stores window. Ultimately it should be someone that the designer is comfortable with having represent the company and can hold their own intellectually with the specific audience to whom they will present. It’s equally important that the individual has a desire to assume the position and has displayed leadership qualities. Public Speaking Skills Being an enthusiastic expert about the brand the employee represents isn’t quite enough to put them center stage. Effective presenters must also possess specific speaking skills, among them including: - Speed:When giving a presentation, connecting with your audience and allowing them to absorb what you’re saying is essential. Therefore, a presenter should be able to keep a steady pace and not talk at the speed of light. - Articulation: This is just as critical as speed. Make sure the speaker can communicate clearly as you don’t want audience members to miss out on key points. - Pronunciation: Doing this poorly makes a bad impression. Select an individual who is comfortable presenting and isn’t going to confuse the audience or cause embarrassment by butchering words. - Modulation: Featuring a speaker with a monotone voice is one of the quickest ways to lose an audience. Therefore, the ideal candidate should be someone that’s outgoing and able to vary their pitch and tone accordingly. Where to pitch speakers Because conferences and seminars usually require presenters to provide a list of previous speaking engagements and references, start off by getting your clients experience with smaller associations or classes. Typically, each major city has a fashion school, where your clients could present as a guest lecturer on a topic related to their expertise. If their brand is available in large department stores, you may want to contact the store and request they put on a seminar for customers. Another idea might be to host a Webinar with a few other industry folks so they can help spread awareness of the event. When you are ready to start pitching stylists for larger speaking engagements, be sure to begin at least six months in advance and possibly even sooner as organizations prefer to have their conferences organized early on for marketing purposes. Some potential options to explore for your clients include: Apparel Conferences and Festivals Spring/Summer 2010 Fashion Trend Forecasting Seminar in Vancouver AAFA Friend Me: Using Social Media to Build Consumer Relationships Numerous opportunities exist for designers to showcase their experts and illustrate the artistic contributors within arms reach. If you’re finding that there aren’t speaking opportunities available in your client’s area, check editorial calendars and locate topics that align with the expertise of the staff. It’s not just about the clothes, but it’s about the people behind the clothes, and showcasing their talents will benefit the client by increasing the brand’s reputation.]]> http://stalwartcom.com/blog/2009/10/alyson-rybar-highlighting-your-experts-on-a-different-runway-on-pr-couture/feed/ 0