Bulldog Reporter – PR Must Tap Into Social Media — or Tap Out
Good solid overview article in the Daily Dog. Happy Reading! A Whopping 93 Percent of Online Users Expect a Social Media Presence: PR Must Tap In — or Tap Out By Cheryl Gale, Managing Partner, March Communications The increasing trend of social media is already changing the role of public relations. Goals are shifting from number of magazine article placements…
Marketing tip – your best assets may be your competitors!
Two days ago, I posted a quick Tweet commenting on a recent letter to the editor by the Public Relations Society of America’s Chairman and CEO. I ended the 140-character post by saying he should advocate the elimination of retainers. Though unintentional, I quickly realized that I struck a raw nerve with a fellow PR practitioner that resulted in a…
Kudos to Coke’s understanding of Facebook’s power!
This is a great short article by iMedia Connection’s Associate Editor, Rich Cherecwich, on Coca-Cola figuring out that Facebook cannot be controlled – and that’s a good thing! Enjoy! Coke leaves Facebook in fan’s hands Posted by Rich Cherecwich on March 17, 2009 at 04:07 PM PDT Coca-Cola has the second most “fans” on Facebook pages, the profile-like pages brands…