By admin on December 31, 2012
I mean this strongly – 2013 will be a great year! Now I know that many folks say that about every year, but this one I’m most certain. Here are some reasons why: Companies are growing again. Spending is up, jobs are coming back and organizations are looking to take the brakes off of their marketing plans. Since last…
Posted in General, Marketing Professionals | Tagged 2013, agencies, companies, growth, Marketing, Performance, PR
By admin on December 2, 2012
In the never ending drama that is Washington, we as a people are now subjected to a litany of debates around the man-made December 31, 2012 U.S. federal budget sequestration deadline; more commonly known as the “Fiscal Cliff.” Regardless of how you may feel on the issue, I am somewhat fascinated by the marketing approaches being taken, and believe the Obama…
Posted in General, Marketing Professionals | Tagged Democrats, Fiscal Cliff, Marketing, Obama, Republications
By admin on May 22, 2012
On my second trip to the wonderful country of England, I finally got to see what more than one million folks visit each year; the famous Stonehenge about an hour outside of the city of Bath. I’m glad I went, but must admit I came away dumbfounded by all that archeologists and historians don’t know about this monument. Most…
Posted in General, Marketing Professionals | Tagged Bath, brand, Clarity, England, Management, Marketing, Message, Mystery, Stonehenge
By admin on February 20, 2012
This is a great strategic piece by Red Door‘s CEO, Reid Carr, and CFO, Grant Brisacher. Take a look: Why the color of money matters to marketers Reid Carr & Grant Brisacher February 13, 2012 – 12:01 pm EDT CMOs have long wrestled with their colleagues in the C-suite for the budget they get to fund…
Posted in General, Marketing Professionals, New Clients | Tagged BtoB Magazine, budgets, CMOs, color, Marketing, Money
By admin on December 12, 2011
This is a good read on iMediaConnection. 4 cardinal do’s and don’ts of email marketing By Chris Marriott on December 12, 2011 Faithful readers of this column will remember that last monthI wrote about a new consumer phenomenon called the “new marketing democracy.” I focused on four “dos and don’ts” email marketers should follow when addressing the marketing democracy. I…
Posted in General, Marketing Professionals | Tagged do's, don'ts, email, iMedia, Marketing, Marriott
By admin on November 10, 2011
She teaches us what you can do marketing-wise for just $5! Fiverr Sells Gifts, Advice, Songs for $5 Five dollars doesn’t go very far these days. You can hardly buy lunch for less than five bucks any more. The Internet offers all sorts of deals but how about a website where everything is just five bucks? Consumer Bob profiles Fiverr.com….
Posted in General, Marketing Professionals | Tagged Consumer Bob, Elizabeth Ireland, Fiverr, Marketing, NBC, San Diego
By admin on October 16, 2011
Baseball has always been my first love. It’s a sport that brings back terrific memories of my childhood while giving me a much sought-after respite from my current daily activities. So it’s no secret that I always enjoy the World Series. I’m even more excited about this year’s Fall Classic because of what the game is teaching me about business…
Posted in General, Marketing Professionals | Tagged agencies, Baseball, employees, Marketing, mentors, training
By admin on August 7, 2011
Regardless, one thing’s for sure – Marketers and Public Relations practitioners will have to prove a quantifiable result for their efforts now more than efforts. I hope others follow our mantra of Pay-on-Performance soon. It may very well mean the difference between riding out a possible second wave of recession storm and not. Marc E. Babej Is Your Marketing…
Posted in General, Marketing Professionals, Pay-on-Performance | Tagged Babej, Double-Dip, Forbes, Marc, Marketing, Pay-on-Performance, PR, public, Recession, relations
By admin on March 22, 2011
An excellent read on the fine line marketers and organizations must walk when supporting a worthy cause. Cause-Tied Marketing Requires Care By Emily Steel From a Lady Gaga prayer bracelet to special sushi rolls at restaurants, the disaster in Japan has led to a rash of relief efforts. But as consumers become increasingly skeptical of cause-related marketing, celebrities, organizations and…
Posted in Uncategorized | Tagged Care, Cause, journal, Marketing, Microsoft, street, wall
By admin on March 6, 2011
Like most Americans, I can’t help but witness the recent train wreck that is Charlie Sheen. There’s no question that he’s a full-on jerk with zero respect for himself or those around him. That being said, I was also of the original belief that Charlie Sheen was a person suffering some sort of mental illness that is partly linked to…
Posted in General, Marketing Professionals | Tagged Charlie, Marketing, PR, Sheen, stunt