By admin on October 29, 2009
I’m honored to have my article included as a primary resource for the national Public Relations Society of America’s repository of references on measuring PR’s value. It’s truly humbling. Here’s a link to the page as well as the highlighted excerpt: Oates, David B. Measuring the Value of Public Relations: Tying Efforts to Business Goals, PR Tactics and The Strategist…
Posted in Uncategorized | Tagged Measuring, Oates, PR, PRSA, reference, repository, resources, value
By admin on January 31, 2009
Many retainer-based PR firms today tell you the value of a well-placed article in a key publication is worth three times the rate charged to place a similarly-sized ad. Even if that’s true (and I’ve yet to find an objective reference to back that up), I don’t think that’s good enough. While I agree agencies like mine that operate on…
Posted in General, Marketing Professionals, Pay-on-Performance | Tagged agencies, Measuring, Pay-on-Performance, PR