media
TV Ears Introduces “Senior-Friendly” HDTV
And we got some great coverage for this general availability announcement! TV Ears Introduces “Senior-Friendly” HDTV TV Ears, of San Diego, CA, a manufacturer of TV listening solutions, has introduced its first ever “Senior-Friendly” LCD high definition television. The 32-inch set includes a built-in wireless transmitter and headset for better listening, an easy-to-use, color-coded remote control device and an automatic…
Bulldog Reporter – PR Must Tap Into Social Media — or Tap Out
Good solid overview article in the Daily Dog. Happy Reading! A Whopping 93 Percent of Online Users Expect a Social Media Presence: PR Must Tap In — or Tap Out By Cheryl Gale, Managing Partner, March Communications The increasing trend of social media is already changing the role of public relations. Goals are shifting from number of magazine article placements…
Stalwart Communications scores big with media at press conference
Last Tuesday, the University of San Diego and client AMSOLAR announced their plans to build the 8th largest solar-powered system in the U.S. The University and AMSOLAR Corporation have agreed to commit resources to leverage this initiative for educational opportunities both on and off campus that champion the need to implement more sustainability initiatives. The project will consist of a…
AdAge – As Media Market Shrinks, PR Passes Up Reporters, Pitches Directly to Consumers
This article is well worth the read, particularly as it mentions how PR Agencies must look beyond traditional media relations and more toward engagement models. While I don’t agree that the tactic of reaching out to newspapers, magazines and television stations is at all dead (even though giving them press releases is), this article clearly and accurately discusses how a…