By admin on September 30, 2012
Over the past couple of weeks how there often is an inherent irony in some organizations that desire our help in generating positive coverage, but are deathly afraid of news media nonetheless. It’s understanding to a point, I guess; many of these firms have had bad experiences with journalists misquoting them or not truly understanding the main points they were…
Posted in General, Marketing Professionals | Tagged Interviews, media, News
By admin on October 13, 2011
Here’s a very well-targeted article placement we got for this client. Happy reading! Open Source and EHRs: A proven reality and invaluable opportunity September 29, 2011 | Michael J. Doyle From the October 2011 print issue The marriage between open source technology and electronic health records is at first blush, greeted by many with skepticism regarding robustness and efficacy. In…
Posted in General, New Clients | Tagged EHR, Electronic Health Records, Healthcare, IT, Medsphere, MedTech, Michael Doyle, News, OpenVista, Vista
By admin on August 14, 2011
In the nature of determining what is news and what’s really not worthy of coverage, there appears to be an additional criteria for media; that being the category of “we know it’s not really news, but because everyone else is covering it we should as well and what the hey – let’s send some reporters and a satellite truck to…
Posted in General, Marketing Professionals | Tagged Bachmann, CNN, Iowa, Michelle, MSNBC, News, Pawlenty, Poll, Republicans, SpikeTV, Straw, Tim
By admin on May 17, 2011
This was one of the three stations that covered Gap Intelligence‘s inaugural GapCon and launch of a new Twitter application that their partner, 3Ones, developed. BIG kudos to our own Elizabeth Ireland for working so closely with the TV stations to ensure they got the relatively complicated information correct! Gap Intelligence\’s GapCon on KUSI
Posted in General, Marketing Professionals | Tagged Elizabeth Ireland, Gap Intelligence, GapCon, KUSI, News, San Diego, TV
By admin on May 8, 2011
Source: http://www.twitterrati.com/2010/03/20/rip-twitter/. I just used it to give first right of refusal to a key reporter on behalf of a client. I thought it served its purpose and provided the media outlet a day’s lead time ahead of everyone else in reporting on a story. It seems to be a win-win. However, after reading this Xconomy piece last Friday, I’m…
Posted in General, Marketing Professionals | Tagged Embargo, News, Public Relations
By admin on January 2, 2011
Be warned – some adult language here, but takes a fair – and direct – hit on today’s mass media broadcast news coverage. WELL DONE! Charlie Brooker\’s How to Report the News – Newswipe – BBC Four
Posted in General, Marketing Professionals | Tagged BBC, Charlie Brooker, News, Reporting
By admin on July 9, 2009
I was speaking today at the Poway, Calif., Chamber of Commerce‘s Lunch and Learn event today about how small business owners and entrepreneurs can do PR on their own, particularly in social media. During that talk I made a brief mention how companies needed to be their own broadcasters, in part because traditional media outlets were shrinking substantially if not…
Posted in General, Marketing Professionals | Tagged investigative, Journalism, media, News, Online, social
By admin on June 4, 2009
Take a look at this great op-ed piece Stalwart Communications placed on behalf of the San Diego News Network and its Executive Editor, Barbara Bry, in the Public Relations Society of America‘s Tactics Magazine. Happy Reading! Why local news is no longer proprietary — and how this changes the role of the PR professional It’s a fact that many consumers…
Posted in General, New Clients | Tagged Network, News, PRSA, San Diego, Stalwart Communications, Tactics