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Posted in General, Marketing Professionals | Tagged Air2Air, Jenn Karlman, Magazine, Mike Doer, Oates, Stalwart Communications
By admin on February 12, 2010
This is a piece I wrote that got picked up by the San Diego News Network. Happy reading! What businesses can learn from the Leno-Conan debacle To be honest, I hadn’t given any real attention to the whole deal about which middle-aged white millionaire was going to come out on top of the NBC “Tonight Show” saga. I only watched…
Posted in General, Marketing Professionals, Uncategorized | Tagged Conan O Brien, jay leno, Leno-Conan disaster, NBC Tonight Show, Oates, SDNN, Stalwart Communications, The Tonight Show, Tonight Show disaster
By admin on October 29, 2009
I’m honored to have my article included as a primary resource for the national Public Relations Society of America’s repository of references on measuring PR’s value. It’s truly humbling. Here’s a link to the page as well as the highlighted excerpt: Oates, David B. Measuring the Value of Public Relations: Tying Efforts to Business Goals, PR Tactics and The Strategist…
Posted in Uncategorized | Tagged Measuring, Oates, PR, PRSA, reference, repository, resources, value