By admin on December 31, 2012
I mean this strongly – 2013 will be a great year! Now I know that many folks say that about every year, but this one I’m most certain. Here are some reasons why: Companies are growing again. Spending is up, jobs are coming back and organizations are looking to take the brakes off of their marketing plans. Since last…
Posted in General, Marketing Professionals | Tagged 2013, agencies, companies, growth, Marketing, Performance, PR
By admin on October 21, 2012
Though I’m a proud Green Bay Packers shareholder (yeah – that’s right – I’m an NFL owner), I still enjoy when my home town San Diego Chargers win. I’ve got a boat load of friends and colleagues who live and die by the team. So you can imagine while I wasn’t as gut wrenched with the team’s second…
Posted in General, Marketing Professionals | Tagged Bill, Chargers, Johnston, PR, Rules
By admin on March 29, 2012
Soon-to-be college grads are anxiously completing their last few classes of the year, wrapping up internships and are on the prowl looking for their first big gig in the workforce. PR professionals willingly offer their two cents by providing suggestions on finding a job in this economic climate as well as advice for making the interview count. While it’s certainly…
Posted in General, Marketing Professionals | Tagged Alyson Rybar, Attitude, Job, PR, Stalwart Communications
By admin on December 2, 2011
Check out our new case study on a really fun project we did for the Leukemia & Lymphoma Society (LLS)’s San Diego/Hawaii Chapter. It was a ton of fun and very rewarding to help a worthy non-profit under our Pay-on-Performance model! As a result of our efforts, LLS was able to secure a slew of online, print and TV…
Posted in General, Marketing Professionals, New Clients | Tagged leukemia & lymphoma society, PR, Public Relations, San Diego, walk
By admin on October 30, 2011
Regardless of how you feel about the Occupy movement, this author makes a strong case for how the organization can generate increase interest and awareness for their cause. I’d add one – that they should stop throwing rocks at police officers like some of them did in San Diego. It will get you arrested and often ridiculed by the…
Posted in General, Marketing Professionals | Tagged Advice, David, Huffington, Meerman, Occupy, Post, PR, Protestors, Scott, street, wall
By admin on August 7, 2011
Regardless, one thing’s for sure – Marketers and Public Relations practitioners will have to prove a quantifiable result for their efforts now more than efforts. I hope others follow our mantra of Pay-on-Performance soon. It may very well mean the difference between riding out a possible second wave of recession storm and not. Marc E. Babej Is Your Marketing…
Posted in General, Marketing Professionals, Pay-on-Performance | Tagged Babej, Double-Dip, Forbes, Marc, Marketing, Pay-on-Performance, PR, public, Recession, relations
By admin on May 30, 2011
Dear Saint “And I Approve This Message,” As the 2012 Presidential Campaign heats up, I ask you, oh holy one, to make this one more civil; focusing on issues, not individuals. Please let there be less grandstanding and more glad handling; respectful discourse as opposed to resentful diatribes. And blessed saint, please share this goal amongst campaign managers and spokespersons,…
Posted in General, Marketing Professionals | Tagged Campaigs, PR, Presidential Candidates, Public Relations, Spokespeople
By admin on May 1, 2011
Well in BP’s case, it’s $1 billion and counting….. Washington Post BP makes $1 billion down payment on gulf restoration View Photo Gallery — One year later: The worst maritime oil spill in history began nearly a year ago in the Gulf of Mexico. It hasn’t really ended even though BP’s runaway well was eventually capped 87 days later.
Posted in General, Marketing Professionals | Tagged BP, Cost, PR, Public Relations
By admin on March 6, 2011
Like most Americans, I can’t help but witness the recent train wreck that is Charlie Sheen. There’s no question that he’s a full-on jerk with zero respect for himself or those around him. That being said, I was also of the original belief that Charlie Sheen was a person suffering some sort of mental illness that is partly linked to…
Posted in General, Marketing Professionals | Tagged Charlie, Marketing, PR, Sheen, stunt
By admin on March 2, 2011
Last week, The New York Times published a blog post that caught the attention of public relations professionals from coast to coast. Bruce Buschel, owner of Southfork Kitchen, a new restaurant in the Hamptons, wrote “The Problem With Public Relations.” Prior to and during his grand opening, Buschel had not one, but two sour experiences with the firms he employed….
Posted in General, Marketing Professionals | Tagged Agency, New York Times, PR