By admin on May 16, 2010
This is a MUST read for college grads who will hold a Marketing, Communications, PR or similar degree: How college grads can break into the PR work force With college graduation approaching, many students will soon find themselves in a difficult situation as they desperately search for a job in public relations. The economy continues to suffer and agencies are…
Posted in General, Marketing Professionals | Tagged College Graduates, employees, PR, Rybar, Work
By admin on March 16, 2010
By Elizabeth Ireland A funny thing happened on my last day at the news before joining Stalwart Communications. I was walking behind the assignment desk and I heard the assignment desk editor angrily hanging up the phone. He said something to the tune of “annoying PR person.” Then he looked at me and said, “they aren’t all like that, but…
Posted in General, Marketing Professionals | Tagged Newsroom, PR, Stalwart Communications
By admin on February 15, 2010
By Alyson Rybar I recently read PR versus Advertising and while I expected it to be a post explaining the key differences between the two, Paul Stallard did a great job showing the value that PR can bring clients opposed to advertising. He brought up a valid point that rarely anyone reads the adverts in a magazine; everyone goes straight…
Posted in General, Marketing Professionals, Pay-on-Performance | Tagged advertising, Paul Stallward, PR
By admin on January 24, 2010
A GREAT video on how performance-based PR firms’ time has come. Kudos to my good friends at INK Inc. PR!! http://payonperformance.ning.com/video/time-to-change-your-pr-firm
Posted in General, Marketing Professionals, Pay-on-Performance | Tagged ink, Pay-for-Performance, Pay-on-Performance, PR, Public Relations