What a great article about Pay-for-Performance marketing and PR firms. Big time kudos to Dick Grove the folks at INK for being included. Well deserved! Check it out for yourself! What Have You Done For Me Lately? Companies are under pressure to get the results of their marketing money. Here’s how to prove you’re delivering. By Geoff Williams |…
Guest blog post by Alyson Rybar While the majority of PR firms operate on the traditional retainer-based model, Stalwart Communications offers clients the new and proven “Pay-on-Performance” fee structure. Not only does this method focus on bringing value to our clients by assigning fees to specific outcomes, but it’s preferred by many PR professionals because it encourages them to attain…
[caption id="attachment_300" align="alignnone" width="171" caption="Image source: http://beyondwar.ning.com/profile/honk4peace"][/caption] It’s no great secret that nonprofit firms have seen a drop in donations and government grants during these tough economic times. Individuals concerned with cash flow have scaled back, while state legislators like here in California have drastically cut programs and contributions, even to entities that fostered job creation and economic development. As…
A good article with some good insight, but I’m concerned that the overall debate misses the point. New technologies will come and go, being replaced by more innovative and relevant ways for organizations to communicate with specific audiences. For advertising and PR firms to remain effective and show their value, they should adopt performance-based strategies. For it’s not just the…