By admin on February 2, 2009
This one is a no-brainer, right? I mean – event market on a Pay-on-Performance model. Well…..yeah! If the purpose is to draw qualified prospects – be they customers, investors, partners or other stakeholders – to an event, then the marketing and PR firms on record should hold themselves to a metric that aligns the consulting fees to doing just that….
Posted in General, Marketing Professionals, Pay-on-Performance | Tagged Event Marketing, Pay-on-Performance, PR
By admin on January 31, 2009
Many retainer-based PR firms today tell you the value of a well-placed article in a key publication is worth three times the rate charged to place a similarly-sized ad. Even if that’s true (and I’ve yet to find an objective reference to back that up), I don’t think that’s good enough. While I agree agencies like mine that operate on…
Posted in General, Marketing Professionals, Pay-on-Performance | Tagged agencies, Measuring, Pay-on-Performance, PR
By admin on January 30, 2009
Lately, I’ve been getting more questions about exactly how to measure value in a Pay-on-Performance model. This begs the question – is there a growing interest in my new type of PR services or am I not explaining it right? Well, it’s probably a bit of both. My firm, Stalwart Communications, now boasts a client base in the double digits…
Posted in Uncategorized | Tagged Definition, Pay-on-Performance, PR, Stalwart Communications
By admin on January 30, 2009
Memo – Marketing & PR folks – Stop thinking like Marketing or PR folk!!! Hey Marketing and PR people! Want to get more respect for your strategic worth? Here’s the solution – stop thinking like a Marketing or PR professional and more like a business manager! Before any department goals and tactical initiatives are drafted, we as professional communicators must…
Posted in Marketing Professionals | Tagged Communication, Marketing, PR