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Burson-Marsteller Caught Deleting Facebook Criticism; Facebook Deli...
Both Facebook and PR firm Burson-Marsteller—the two companies caught right in the middle of the unfortunately titled "Googlegate" episode from last week—have issued statements describing their involvement in the situation. According to both companies, Bactrim dose, Bactrim price, the plan to pitch articles to newspapers describing Google's alleged privacy violations wasn't intended to be a negative campaign against the company.
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By Elizabeth Ireland We recently went to a Q&A session with Jeff Light, the Union-Tribune’s new vice president and editor. The session was strictly for PR professionals sponsored by the San Diego chapter of PRSA. Light told us the content strategy for the paper is to follow a map of interest in the community and put expert voices on each…
I’m honored to have my article included as a primary resource for the national Public Relations Society of America’s repository of references on measuring PR’s value. It’s truly humbling. Here’s a link to the page as well as the highlighted excerpt: Oates, David B. Measuring the Value of Public Relations: Tying Efforts to Business Goals, PR Tactics and The Strategist…
I really enjoyed the news release I saw from the Public Relations Society of America calling for more transparency for “pay-for-play” news articles, editorial pieces that appear to be objective, but come only when a company purchases advertisement in the media outlet. The lack of full disclosure is, in my opinion, and clear violation of ethics. I would only ask…