By admin on January 24, 2010
A GREAT video on how performance-based PR firms’ time has come. Kudos to my good friends at INK Inc. PR!! http://payonperformance.ning.com/video/time-to-change-your-pr-firm
Posted in General, Marketing Professionals, Pay-on-Performance | Tagged ink, Pay-for-Performance, Pay-on-Performance, PR, Public Relations
By admin on August 27, 2009
I answer with an emphatic YES! Thanks, PRSA for putting this together. Take a look at our video section on PayonPerformance.com to view it.
Posted in Uncategorized | Tagged Accreditation, APR, Public Relations
By admin on February 3, 2009
All bets are off for Pay-on-Performance working in a crisis communications situation, right? WRONG! Typical goals of executing crisis communications plans usually include these elements: – Reducing the amount of internal resources used to respond to queries – Effectively getting the corporate message out in a timely manner As such, agencies can show their effectiveness in meeting those goals on…
Posted in General, Marketing Professionals, Pay-on-Performance | Tagged Crisis Communications, Pay-on-Performance, Public Relations