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Posted in General, Marketing Professionals | Tagged articles, controversy, debate, Op-Ed, public, relations
By admin on October 28, 2010
If imitation is the sincerest form of flattery, than we LOVE seeing other performance-based PR firms coming on line. In addition to our good friends PayPerClip and INK Inc PR, we welcome Richter10.2 Media Group! Get ready for a wild ride, all! We’re going to change the industry and make it a horse race whereby the PR firms that are…
Posted in General, Pay-on-Performance | Tagged agencies, Communications, inc, ink, Pay-for-Performance, Pay-on-Performance, PayPerClip, PR, public, Stalwart
By admin on July 5, 2010
It’s been almost two weeks now since the infamous firing of the U.S. military leader in Afghanistan, General Stanley … after he bad mouthed the national security team to Rolling Stone Magazine. While there’s much agreement on the need for President Obama to relieve him of his duties, I’ve been involved in some debates as to whether his Public Affairs…
Posted in General, Marketing Professionals | Tagged Affairs, Afghanistan, Boothby, firing, General, McChrystal, Officer, public, Rolling, Stone
By admin on August 18, 2009
A good article with some good insight, but I’m concerned that the overall debate misses the point. New technologies will come and go, being replaced by more innovative and relevant ways for organizations to communicate with specific audiences. For advertising and PR firms to remain effective and show their value, they should adopt performance-based strategies. For it’s not just the…
Posted in General, Marketing Professionals, Pay-on-Performance | Tagged advertising, crossroads, herald, media, miami, Pay-on-Performance, PR, public, relations, social