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AdAge – As Media Market Shrinks, PR Passes Up Reporters, Pitches Directly to Consumers

By admin on November 15, 2009

This article is well worth the read, particularly as it mentions how PR Agencies must look beyond traditional media relations and more toward engagement models. While I don’t agree that the tactic of reaching out to newspapers, magazines and television stations is at all dead (even though giving them press releases is), this article clearly and accurately discusses how a…

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Miami Herald – PR and advertising are at a crossroads

By admin on August 18, 2009

A good article with some good insight, but I’m concerned that the overall debate misses the point. New technologies will come and go, being replaced by more innovative and relevant ways for organizations to communicate with specific audiences. For advertising and PR firms to remain effective and show their value, they should adopt performance-based strategies. For it’s not just the…

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