By admin on October 30, 2011
Regardless of how you feel about the Occupy movement, this author makes a strong case for how the organization can generate increase interest and awareness for their cause. I’d add one – that they should stop throwing rocks at police officers like some of them did in San Diego. It will get you arrested and often ridiculed by the…
Posted in General, Marketing Professionals | Tagged Advice, David, Huffington, Meerman, Occupy, Post, PR, Protestors, Scott, street, wall
By admin on March 22, 2011
An excellent read on the fine line marketers and organizations must walk when supporting a worthy cause. Cause-Tied Marketing Requires Care By Emily Steel From a Lady Gaga prayer bracelet to special sushi rolls at restaurants, the disaster in Japan has led to a rash of relief efforts. But as consumers become increasingly skeptical of cause-related marketing, celebrities, organizations and…
Posted in Uncategorized | Tagged Care, Cause, journal, Marketing, Microsoft, street, wall
By admin on April 3, 2009
I was pleased in seeing a Wall Street Journal article today on how marketing agencies appear to be adopting fixed and performance-based fee structures in response to client demand (”Firms Try Alternative to Hourly Fees“) . It’s nice to know that I’m not alone! However, my concern is that agencies are only doing this as a temporary move in attempt…
Posted in General, Marketing Professionals, Pay-on-Performance | Tagged fees, hourly, journal, Pay-on-Performance, performance-based, retainer, street, wall