Cali Bamboo is a manufacturer of green building products for residential and commercial projects made primarily from bamboo.
The company offers a wide range of products, including flooring, fencing, plywood, decking, lumber, poles and thatch which have been used in homes, restaurants, museums and to make eco-friendly surfboards, speaker systems, skis and more. While Cali Bamboo has a showroom at its San Diego, Calif. headquarters, they are an e-commerce site that conducts the majority of business through its website.
The company was rapidly growing in both sales and employees, but one element that failed to keep up was positive reviews on prominent customer review sites. Cali Bamboo’s executives knew this was impacting sales to a degree that it needed to be addressed.
Stalwart Communications conducted a full audit of the company’s presence on the most popular sites and determined where the company was present and absent. The agency then mapped out a strategy to engage in conversation with customers and elicit feedback. For individuals that conveyed positive experiences, the firm encouraged those individuals to share their comments with others and provided a list of review sites as well as step by step instructions on how to create accounts.
Within six months, Stalwart Communications assisted in quadrupling the reviews on Yelp and significantly helped uncover positive testimonials on other sites such as Merchant Circle, Local.com, Yahoo Local, City Search, Google and Insider Pages.