Sentek Global spearheads and supports government and commercial IT programs.
From IT security acquisition, program management and consulting services to military command and control system engineering, the company has the talent and dedication to see a project through and solve the most complex strategic technical issues on time and within budget.
Being a small business has its distinct advantages, but one noted issue for the firm early on was in staying in the forefront of the minds of primary defense contractors. Many times, Sentek was overlooked as just another small business firm that can help the larger conglomerates meet the requirements of many federal contracts to sub out some of its work to such firms. While its management team had a large rolodex of key partners and prospects, getting them to return a phone call was sometimes a daunting task.
Stalwart Communications’ job was to get them in the door through the PR angle. The agency set out to target key business publications in San Diego as well as national defense trade and entrepreneurial media outlets. In less than six months, the agency secured no less than 10 key placements in prominent publications such as Business Week, Washington Technology, National Defense Magazine and the Los Angeles Times. These articles placed Sentek in the right light, and generated follow up phone calls from key partners and prospects that had been considered dead or dying leads. Sales cycles shortened considerably and opportunities began to appear where not likely before.