San Diego-based GoFanBase has launched a turnkey platform that enables a wide range of organizations to manage social media, direct marketing and – most unique – reviews before they become public. The system has received significant interest from the automotive and restaurant markets, where such businesses can not only encourage patrons to leave positive reviews, but, more important, quickly find out about each customers experience before they leave the store so that managers can rectify any issues on the spot. The value to store owners can be significant.