Higgs Fletcher & Mack is a renowned, 70-plus year old, San Diego-based law firm with 21 practice groups covering nearly all aspects of business and personal law.

With its office situated Downtown, the firm markets itself almost exclusively within the County, keeping firmly within its roots and knowledge base of the unique economic and community aspects of America’s Finest City and surrounding areas.

For more than a decade, Higgs Fletcher & Mack has experienced a significant influx of national law firms opening offices in San Diego. That, combined with an oversupply of independent practitioners and specialty firms, has created a crowded and, at times, confusing market landscape where a law firm’s unique competitive advantage can be difficult to articulate. Even more challenging for Higgs Law is ensuring that all practice areas are consistent in its overall corporate messaging while still appropriately positioning themselves for the specific needs of their service area. Visit them at higgslaw.com.